Rank algorithm update from google weeded out a lot of good or bad websites, in the hope of offering it’s search users better results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, say it another way, there are about 12% of google search results are considered low quality by google itself. Google started this change almost one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, the good thing is that those keywords promoted by content rich links are not affected, some of the keywords even ranked better than before, it’s safe to say that old way of link building is doomed.
Now what on earth is plain link building and how do people do it? a lot of marketing companies did and are doing the plain link building, they will get links from any websites which accept adding links, the content on those sites will never be updated, almost all of them are garbage, the name of link spamming sites is justified. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.
Examples will be great for explanation. It was quite some time ago, I started with this keyword, transport chain, of course with old way of link building, almost all the sites I got link from had too many links, and those sites had only links, no real content at all. This strategy worked in the beginning, eventually the keyword could be found on first page, this was the case until google made the change. Something opposite happened to this keyword, chain puller , we promoted this keyword with articles and blog posts, not too many plain links have been built, the rank for this keyword is making me real happy. Now contextual links win the battle, then what? Actually this is all about content, as long as you dole out high quality content, you will attract readers as well as search engines. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, top smartphone 2011 , in the beginning I just post to it casually, lately I added nice stuff left and right, now it can even rank the highly competitive keywords. Now you can see, quality article marketing is much better than plain link building. If you can build a group of your own blogs, for instance lifting sling, then you will have a powerful weapon in your SEO arsenal.
Remember content is king, you just need to create content, share the content with people, and put your keywords in the context you’re good to go, this strategy will prevail in short or long term. Persistence and patience are the keys to success, long term strategy is required to improve anything of significance, it doesn’t matter you’re doing SEO or advertising your business, let’s keep building and maintaining our blogs until end of the day. One of the best articles directories is EzineArticle, new article will be indexed within an hour if not minutes, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, let look at some aticles or posts which are published and indexed, take tarp straps as an example, good writing, interesting content, indexed and cached, all these points make it perfect for SEO.
By the way, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, get a twitter account and API keys, link your blog to twitter, you should choose to post a tweet for every new post, it’s real easy and useful, if you don’t use this tool it’s just too bad.